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“Our goal is to promote the restoration and management of native ecosystems.
You can’t appreciate what you don’t know, so our number one priority is creating educational content that highlights the incredible value of our native ecosystems.”
I discovered TNHP through their youtube shorts after I got interested in native and invasive species after taking a field botany class at Miami University.
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My goal was to assist TNHP with their mission by creating an app that would further educate people about native ecosystems as well as make it easier for donors to give to the non-profit organization, hire them for their services, and stay up to date on the organization’s work.
Additionally, I wanted to assist the beneficiaries by making the app a tool to help with conservation.
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Keep up to date with what TNHP is doing by getting updates on their conservation.
Easily listen to their podcast episodes and watch their shorts all in one place
Request their services for a consultancy or a controlled burn
Get seasonal updates on native species to keep an eye out for in your area
Learn about flora by ID-ing species as you come across them to see if they are native or invasive and their impact on wildlife
Quickly record audio field notes about your observations on an area that are automatically transcribed and easy to come back to later
Easily track the progress of conservation by taking pictures of species you found in a specific location and monitoring it after a burn or throughout the seasons
The Native Habitat Project’s Current Branding
I observed TNHP’s current branding and I found that they used imagery, white and occasionally green. The only graphic elements I found was this illustrated oak leaf in their logo.
I wanted to keep the branding they had already established, but push it further for more brand recognition.
I was inspired by illustrated field guides and I also kept in mind the audience they’ve been targeting through TikTok and Instagram.
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Feedback from
my Professor
Wow! Excellent work! This prototype feels polished and ready for testing thanks to your attention to detail and dedication to creating an excellent product. Exemplary work!
This prototype integrates all the features we hope to see in a professional-level product. Highly functional and thorough.
The app's design and features perfectly match the activities users would try to complete when using it. It gets out of the way and helps users accomplish their goals. Great work making such a helpful, thoughtful app!
Excellent prototype features! The level of detail applied here makes the designs so easy to understand. We can easily tell how the app's features would interact with content in its surrounding context.
Seed Packet Design
In another project, I designed a seed packet for The Native Habitat Project to further fund their conservation projects and their mission to encourage people to choose native species over invasives in their landscaping.